Designtex engaged our studio to communicate their brand story across four films set to live within their refreshed website. As a major textile company with a history of progressive design and a deeply ingrained consideration for cradle to cradle standards, Designtex wanted to share their internal culture with their clientele. With over sixty years of history, Hoffman began with a deep dive into their development process, catalog of work and past communications. This research phase concluded with the production of detailed storyboards brought to life by our filmmaker partners, NorthSeaAir. Our expertise in brand work allowed us to tell these stories effectively and efficiently though these films, detailing their heritage, their record of forward-thinking sustainability, their innovative new Digital Design Studio tool and their dynamic Portland design studio located in Maine.
BRAND IDENTITY DESIGN