Charismatic twin brothers Simon and Nikolai have taken the design world by storm with their joyful creations. We helped to capture their spirit in an evocative identity design that can work across a range of materials, media and collateral. Our goal was to give them a playful design toolkit that would allow them to continue experimenting and expanding as their brand develops. How they work and what they create might be fun but the brothers are serious about their work, so it was important for us to communicate their professionalism too.