Our design partnership started at a time when the lifestyle and hospitality group was going through rapid growth and expansion. We had great insight into and experience with different areas of the business, which then enabled us to work on a very special brand book, consolidating the achievements, authority and ambitions of the brand. The book needed to communicate the portfolio’s exquisite refinement to key stakeholders and VIPs. In addition, we created ten brand films, each dipping into the world of a different brand personality.